Brands face mounting pressure to improve return on ad spend and customer acquisition, but rising costs, fragmented data and measurement challenges continue to limit the impact of offers, rewards and loyalty initiatives.
Growth priorities for marketing leaders in offers and rewards heading into 202...
The Australian Loyalty Association is pleased to see its newly launched education series featured across leading marketing and technology publications in Australia and APAC.
This coverage reflects a growing industry focus on building loyalty programs that deliver measurable value.
The New Zealand Loyalty Association (NZLA) has been featured in IT Brief New Zealand, highlighting how technology and data are shaping more responsive and personalised loyalty programs.
The coverage outlines how the NZLA will support organisations navigating evolving customer expectations, alongside...
The New Zealand Loyalty Association (NZLA) has been featured in eCommerceNews New Zealand, highlighting the role of loyalty in driving repeat purchase and customer engagement in digital commerce.
The coverage explores how the NZLA will support organisations through research, education and industry c...
The New Zealand Loyalty Association (NZLA) has been featured in CFOtech New Zealand, highlighting the role of loyalty in driving business performance and long-term customer value.
The coverage focuses on the upcoming NZLA research initiative, analysing close to 80 loyalty programs across more than 2...
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