NZLA - Blog by Events AccessNZLA - Blog by Events Accesshttps://www.nzloyaltyassociation.com/blogs/author/events-accessTue, 07 Apr 2026 18:48:38 +1000http://zoho.com/sites/<![CDATA[Education Series Gains Industry Recognition Across Leading Marketing Publications]]>https://www.nzloyaltyassociation.com/blogs/post/education-series-gains-industry-recognition-across-leading-marketing-publications

The Australian Loyalty Association is pleased to see its newly launched education series featured across leading marketing and technology publications in Australia and APAC.


This coverage reflects a growing industry focus on building loyalty programs that deliver measurable value.


Education Designed for a Changing Loyalty Landscape

As loyalty programs face increasing pressure to demonstrate ROI, the need for deeper capability-building has become clear.

The ALA Education Series was developed to support this shift, equipping loyalty, marketing, and customer leaders with practical frameworks across three critical areas:


 • Behavioural Science

 • Loyalty Economics

 • Artificial Intelligence


Each course is designed to move beyond theory, focusing on real-world application and decision-making.

This reflects ALA’s role as an industry body, setting standards, curating expertise, and supporting best practice across the region.


Featured Media Coverage

The education series has been highlighted across multiple respected industry publications:


 • MARKETECH APAC – Australian Loyalty Association launches education series on loyalty economics, AI and behavioural science

 • CAMPAIGN BRIEF – Australian Loyalty Association Launches New Education Series For Marketers


These articles explore how the program is helping marketers and loyalty professionals navigate an increasingly complex landscape — where customer expectations are rising, and performance accountability is sharper than ever.


Supporting the Loyalty Community

This recognition reinforces a broader shift taking place across the industry.


Loyalty is no longer viewed as a tactical program layer. It is becoming a strategic lever for growth, customer experience, and long-term value creation.


Through its education initiatives, the ALA continues to bring the community together — creating space for shared learning, peer discussion, and practical skill development.

]]>Tue, 07 Apr 2026 00:54:57 +0000<![CDATA[NZLA Featured in IT Brief New Zealand]]>https://www.nzloyaltyassociation.com/blogs/post/nzla-featured-in-it-brief-new-zealand

The New Zealand Loyalty Association (NZLA) has been featured in IT Brief New Zealand, highlighting how technology and data are shaping more responsive and personalised loyalty programs.


The coverage outlines how the NZLA will support organisations navigating evolving customer expectations, alongside a research initiative analysing close to 80 loyalty programs across more than 20 customer experience measures.

Read the full article
]]>Wed, 25 Mar 2026 03:34:07 +0000<![CDATA[NZLA Featured in eCommerceNews New Zealand]]>https://www.nzloyaltyassociation.com/blogs/post/nzla-featured-in-ecommercenews-new-zealand

The New Zealand Loyalty Association (NZLA) has been featured in eCommerceNews New Zealand, highlighting the role of loyalty in driving repeat purchase and customer engagement in digital commerce.


The coverage explores how the NZLA will support organisations through research, education and industry connection, alongside a national study analysing close to 80 loyalty programs across more than 20 customer experience measures.

Read the full article
]]>Wed, 25 Mar 2026 03:33:02 +0000<![CDATA[NZLA Featured in CFOtech New Zealand]]>https://www.nzloyaltyassociation.com/blogs/post/nzla-featured-in-cfotech-new-zealand

The New Zealand Loyalty Association (NZLA) has been featured in CFOtech New Zealand, highlighting the role of loyalty in driving business performance and long-term customer value.


The coverage focuses on the upcoming NZLA research initiative, analysing close to 80 loyalty programs across more than 20 customer experience measures, and its relevance for financial decision-makers seeking clearer visibility on program impact.

Read the full article
]]>Wed, 25 Mar 2026 03:30:45 +0000<![CDATA[NZLA Featured in Campaign Brief]]>https://www.nzloyaltyassociation.com/blogs/post/nzla-featured-in-campaign-brief

The New Zealand Loyalty Association (NZLA) has been featured in Campaign Brief, highlighting the launch of a dedicated industry body focused on advancing loyalty across New Zealand.


The coverage outlines the establishment of the NZLA Advisory Board, alongside a landmark research initiative analysing close to 80 loyalty programs across more than 20 customer experience measures.


It also introduces the inaugural NZLA Loyalty Leaders Summit, taking place on 28 May 2026 at Park Hyatt Auckland.

Read the full article
]]>Wed, 25 Mar 2026 03:27:39 +0000<![CDATA[NZLA Launch Featured Across Leading Industry Publications]]>https://www.nzloyaltyassociation.com/blogs/post/nzla-launch-featured-in-campaign-brief

The launch of the New Zealand Loyalty Association (NZLA) has been featured across several leading industry publications, highlighting the establishment of a dedicated body focused on advancing loyalty across New Zealand.


The coverage spans multiple titles within the TechDay network, reaching senior decision-makers across finance, digital commerce and technology.


What the coverage highlights

Across each publication, the NZLA launch is positioned around three key pillars:

  • The formation of an industry Advisory Board representing leading brands
  • The development of a landmark research initiative analysing close to 80 loyalty programs across more than 20 customer experience measures
  • The introduction of the inaugural NZLA Loyalty Leaders Summit, taking place on 28 May 2026 at Park Hyatt Auckland

As part of the Loyalty APAC network, the NZLA connects New Zealand with Australia and Southeast Asia, supporting a more aligned and informed regional loyalty landscape.


Campaign Brief

Coverage in Campaign Brief highlights the launch of the NZLA, including the Advisory Board, research initiative and upcoming Loyalty Leaders Summit.

Read the full article

CFOtech New Zealand

CFOtech explores the role of loyalty in driving business performance, with a focus on the upcoming research and its relevance for financial decision-makers.

Read the full article

eCommerceNews New Zealand

eCommerceNews covers the impact of the NZLA on digital commerce and customer engagement, highlighting the importance of loyalty in modern retail environments.

Read the full article

IT Brief New Zealand

IT Brief focuses on the role of technology and data in loyalty, and how the NZLA will support organisations navigating evolving customer expectations.

Read the full article

Also appearing on

This coverage has also been included within TechDay’s industry guides:


Together, this coverage reflects growing recognition of loyalty as a critical capability across sectors, and the role of the NZLA in supporting industry development through research, education and connection.

]]>Wed, 25 Mar 2026 01:51:14 +0000