NZLA - Blog by Events Access

BFCM PREP: TEST NOW, THANK YOURSELF LATER

Wed, 14 Oct 2026 00:30:00 +0000

Peak season moves fast. Now’s the time to pressure-test the details that shape loyalty: journeys, offers, segmentation, timing and the customer experience around every send.

We asked four marketers how they’re approaching BFCM, from fixing the fundamentals to adapting campaigns across markets and turning preparation into performance.

We’ve distilled the practical takeaways into one quick read, with the full Coffee Series there if you want to go deeper over an episode... or all four.

Read the BFCM insights

Meet Tall Bob, Your Messaging Partner

Wed, 07 Oct 2026 01:22:53 +0000

Tall Bob helps businesses create better customer conversations through SMS, WhatsApp, and RCS.

Trusted by 500+ brands across Australia and New Zealand, Tall Bob combines local support, an NZ-based messaging specialist, and integrations with the platforms brands already use to get more from mobile messaging.

More than just a messaging provider, we partner with brands and platforms to support engagement, retention, and revenue-driving campaigns across the customer journey.

Meet Tall Bob

FROM TALON.ONE: THE LOYALTY PLAYBOOK FOR 2026 & BEYOND

Wed, 07 Oct 2026 01:16:15 +0000

A Harvard Business Review study shows 77% of executives call loyalty a top strategic priority, yet only 49% say their programs are actually working. The problem is simple: most loyalty programs launch, then get stuck. Winning loyalty programs are constantly evolving. In our 2026 loyalty playbook, we break down exactly how the best strategies work, with real-world examples from Burger King, Starbucks, H&M, and other leading brands. If you’re serious about loyalty, this is where to start.

Download the eBook

MAKE MORE PROFIT WITH THE SAME LOYALTY INVESTMENT

Wed, 07 Oct 2026 01:12:38 +0000

Most loyalty program measurement is flattering but fictional. Self-selection bias means your best customers were already big spenders before they joined. The measures that count are financial, provable and founded on proven, repeatable science-backed research. Ellipsis benchmarks from 150+ programs show that when properly measured, loyalty delivers strong, provable returns. The kind of returns that unlock bigger budgets and CFO confidence. Rigorous attribution reveals exactly where the growth is hiding: faster earn rates, sharper rewards, better-calibrated tiers. Every fix compounds. Stop guessing. Start measuring. Your CFO will thank you.

Learn More

ANZ MARKETERS: 3 AI TRENDS SHAPING 2026

Wed, 07 Oct 2026 01:11:19 +0000

The 2026 ANZ Customer Engagement Review is here. We surveyed 200 marketing leaders across the region to find out what’s actually driving strategy this year.

Three things stood out: ANZ marketers are using AI to predict customer needs, but fragmented systems are getting in the way. Brands are navigating the trust implications of AI intermediation. And budgets are growing, with leaders betting on AI for stronger ROI.

Each insight comes with practical advice from marketing leaders at EVT, Kayo Sports, and Sweat.

Download the Study

2026 Marketing Growth Priorities

Wed, 07 Oct 2026 01:00:34 +0000

Brands face mounting pressure to improve return on ad spend and customer acquisition, but rising costs, fragmented data and measurement challenges continue to limit the impact of offers, rewards and loyalty initiatives.

Growth priorities for marketing leaders in offers and rewards heading into 2026, commissioned by Mastercard and conducted by Forrester, explores the top challenges, priorities and opportunities marketing leaders see for driving growth in 2026 — including the emerging role of retail media networks and advanced analytics in reaching high-intent audiences and navigating a privacy-first, data-driven landscape.

Key findings include:

84% of surveyed marketing leaders are actively seeking new acquisition channels — with audience quality and brand safety as top criteria
72% of marketing leaders say limited resources are holding back their offers, rewards and loyalty campaigns
78% of marketing leaders say clean first-party data and robust measurement capabilities are critical priorities for unlocking the full potential of retail media networks

Download this study to benchmark your approach, learn from the latest industry data and set your organization up for success in 2026.

Download the Study

Education Series Gains Industry Recognition Across Leading Marketing Publications

Tue, 07 Apr 2026 00:54:58 +0000

The Australian Loyalty Association is pleased to see its newly launched education series featured across leading marketing and technology publications in Australia and APAC.

This coverage reflects a growing industry focus on building loyalty programs that deliver measurable value.

Education Designed for a Changing Loyalty Landscape

As loyalty programs face increasing pressure to demonstrate ROI, the need for deeper capability-building has become clear.

The ALA Education Series was developed to support this shift, equipping loyalty, marketing, and customer leaders with practical frameworks across three critical areas:

• Behavioural Science

• Loyalty Economics

• Artificial Intelligence

Each course is designed to move beyond theory, focusing on real-world application and decision-making.

This reflects ALA’s role as an industry body, setting standards, curating expertise, and supporting best practice across the region.

Featured Media Coverage

The education series has been highlighted across multiple respected industry publications:

• MARKETECH APAC – Australian Loyalty Association launches education series on loyalty economics, AI and behavioural science

• CAMPAIGN BRIEF – Australian Loyalty Association Launches New Education Series For Marketers

These articles explore how the program is helping marketers and loyalty professionals navigate an increasingly complex landscape — where customer expectations are rising, and performance accountability is sharper than ever.

Supporting the Loyalty Community

This recognition reinforces a broader shift taking place across the industry.

Loyalty is no longer viewed as a tactical program layer. It is becoming a strategic lever for growth, customer experience, and long-term value creation.

Through its education initiatives, the ALA continues to bring the community together — creating space for shared learning, peer discussion, and practical skill development.

NZLA Featured in IT Brief New Zealand

Wed, 25 Mar 2026 03:34:07 +0000

The New Zealand Loyalty Association (NZLA) has been featured in IT Brief New Zealand, highlighting how technology and data are shaping more responsive and personalised loyalty programs.

The coverage outlines how the NZLA will support organisations navigating evolving customer expectations, alongside a research initiative analysing close to 80 loyalty programs across more than 20 customer experience measures.

Read the full article

NZLA Featured in eCommerceNews New Zealand

Wed, 25 Mar 2026 03:33:02 +0000

The New Zealand Loyalty Association (NZLA) has been featured in eCommerceNews New Zealand, highlighting the role of loyalty in driving repeat purchase and customer engagement in digital commerce.

The coverage explores how the NZLA will support organisations through research, education and industry connection, alongside a national study analysing close to 80 loyalty programs across more than 20 customer experience measures.

Read the full article

NZLA Featured in CFOtech New Zealand

Wed, 25 Mar 2026 03:30:45 +0000

The New Zealand Loyalty Association (NZLA) has been featured in CFOtech New Zealand, highlighting the role of loyalty in driving business performance and long-term customer value.

The coverage focuses on the upcoming NZLA research initiative, analysing close to 80 loyalty programs across more than 20 customer experience measures, and its relevance for financial decision-makers seeking clearer visibility on program impact.

Read the full article