Skip to main content

Advisory Board

Our Advisory Board brings together a diverse group of senior leaders and innovators who represent the loyalty and customer engagement industry across New Zealand.

NZLA Advisory Board Members

Stephanie Welch

Head of Loyalty

Woolworths

Bridgid Smith

Rewards and Loyalty Program Lead

BNZ

David Brem

Head of Customer Engagement 

Foodstuffs

Edwina Nielson

GM Marketing

Green Cross Health

Trevor Jellie

Loyalty Lead NZ

Mastercard

Richard Segar

Chief Operating Officer

Simplicity Loyalty

Brendan Murphy

GM ANZ/NZ

Zeta

Simon Rowles

Partner

Ellipsis & Co

Alexander Larsen

General Manager Loyalty

Air New Zealand

Bronwyn Barberel

Head of Loyalty

Z Energy

Kayne Munro

GM Membership & Experience Design

One NZ


Adrian Green

Head of Consumer Insights, Digital Marketing & Merchandising

McDonalds

Emma Gray

Enterprise Sales Director

Braze

Simon Pierce

Head of Loyalty & Insights
SkyCity Entertainment Group
Phil Devlin

Strategic Loyalty Solutions Specialist
Salesforce
Angela Ward

Executive GM of Digital and Ecommerce
Rodd & Gunn
Ben Cook

Regional Vice President

Talon One

Join Our Advisory Board

With deep expertise spanning retail, financial services, travel, technology and data, our Advisory Board provides invaluable insight and strategic guidance — helping ensure our events, education programs and research remain relevant, impactful and future-focused.

Their support helps us deliver meaningful connections, thought leadership and opportunities that advance the loyalty profession across the region.

Please complete the form if you'd like to apply for a position on the NZLA Advisory Board.