Skip to main content

Advsiory Board

Our Advisory Board brings together a diverse group of senior leaders and innovators who represent the loyalty and customer engagement industry across New Zealand.

NZLA Advisory Board Members

Stephanie Welch

Head of Loyalty

Woolworths

Bridgid 
Smith

Rewards and Loyalty Program Lead

BNZ

David Brem

Head of Customer Engagement & Loyalty

Foodstuffs

Edwina 
Nielson

GM Marketing

Green Cross Health

Trevor 
Jellie

Loyalty Lead NZ

Mastercard

Richard 
Segar

Chief Operating Officer

Simplicity Loyalty

Brendan Murphy

GM ANZ/NZ

Zeta

Simon 
Rowles

Principal

Ellipsis & Co

Alexander Larsen

General Manager Loyalty

Air New Zealand

Bronwyn
Barberel

Head of Loyalty

Z Energy
Kayne Munro

GM Membership & Experience Design

One NZ

Adrian Green

Head of Consumer & Business Insights, Digital Marketing & Merchandising

McDonalds

Emma Gray

Enterprise Sales Director

Braze

Simon Pierce

Head of Loyalty & Insights
SkyCity Entertainment Group
Phil Devlin

Strategic Loyalty Solutions Specialist
Salesforce
Join Our Advisory Board

With deep expertise spanning retail, financial services, travel, technology and data, our Advisory Board provides invaluable insight and strategic guidance — helping ensure our events, education programs and research remain relevant, impactful and future-focused.

Their support helps us deliver meaningful connections, thought leadership and opportunities that advance the loyalty profession across the region.

Please complete the form if you'd like to apply for a position on the NZLA Advisory Board.