Advisory Board
Our Advisory Board brings together a diverse group of senior leaders and innovators who represent the loyalty and customer engagement industry across New Zealand.
NZLA Advisory Board Members



Stephanie Welch
Head of Loyalty
Woolworths
Bridgid Smith
Rewards and Loyalty Program Lead
BNZ
David Brem
Head of Customer Engagement
Foodstuffs



Edwina Nielson
GM Marketing
Green Cross Health
Trevor Jellie
Loyalty Lead NZ
Mastercard
Richard Segar
Chief Operating Officer
Simplicity Loyalty



Brendan Murphy
GM ANZ/NZ
Zeta
Simon Rowles
Partner
Ellipsis & Co
Alexander Larsen
General Manager Loyalty
Air New Zealand



Bronwyn Barberel
Head of Loyalty
Z Energy
Kayne Munro
GM Membership & Experience Design
One NZ
Adrian Green
Head of Consumer Insights, Digital Marketing & Merchandising
McDonalds



Emma Gray
Enterprise Sales Director
Braze
Simon Pierce
Head of Loyalty & Insights
SkyCity Entertainment Group
Phil Devlin
Strategic Loyalty Solutions Specialist
Salesforce


Angela Ward
Executive GM of Digital and Ecommerce
Rodd & Gunn
Ben Cook
Regional Vice President
Talon One
Join Our Advisory Board
With deep expertise spanning retail, financial services, travel, technology and data, our Advisory Board provides invaluable insight and strategic guidance — helping ensure our events, education programs and research remain relevant, impactful and future-focused.
Their support helps us deliver meaningful connections, thought leadership and opportunities that advance the loyalty profession across the region.
Please complete the form if you'd like to apply for a position on the NZLA Advisory Board.


