About Us
About Loyalty APAC
Loyalty Group APAC is the parent organisation of the Australian Loyalty Association, New Zealand Loyalty Association, and the South East Asia & India Loyalty Association. Founded 12 years ago, Loyalty Group APAC is dedicated to advancing the loyalty industry across the Asia-Pacific region. Our purpose is to provide meaningful thought leadership, high-quality education, and valuable networking opportunities for professionals working in customer loyalty throughout Australia, New Zealand, South East Asia and India.
Through industry events, education, research, and industry initiatives, Loyalty Group APAC supports the growth, connection, and professional development of loyalty experts shaping the future of customer engagement.
Founded in 2025, the New Zealand Loyalty Association (NZLA) works in collaboration with the Australian Loyalty Association (ALA) and the South East Asia & India Loyalty Association (SILA). Together, these organisations represent the diverse interests of the loyalty industry across the Asia-Pacific region.
NZLA provides a platform for localised thought leadership, education, and networking, empowering professionals and businesses to connect, learn, and grow within the loyalty ecosystem.
Our initiatives include:
- Loyalty Education Courses
- Asia Pacific Loyalty Awards
- Asia Pacific Loyalty Conference
- Annual Loyalty Insights Report
- Loyalty Marketplace
- News & Content Hub
7500+ Members
Across Australia and New Zealand we have over 7,500+ members who range from CMOs, CCOs, Loyalty Managers and Marketing Directors, to those who work in Insights, Technology, CRM and Analytics.
