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LOYALTY FOUNDATIONS EDUCATION COURSES

The leading Customer Loyalty Education Course for Australia & New Zealand

UPCOMING LOYALTY EDUCATION COURSES

SYDNEY

4th–5th May 2026
In Person

The Customer Loyalty Education Course covers all aspects of loyalty, including strategy, design, marketing, operations and technology. The course will provide the processes and tools needed to create, develop and manage a world-class loyalty and customer engagement program.


Book Now

MELBOURNE

11th–12th May 2026
In Person

The Customer Loyalty Education Course covers all aspects of loyalty, including strategy, design, marketing, operations and technology. The course will provide the processes and tools needed to create, develop and manage a world-class loyalty and customer engagement program.


Book Now

COURSE OVERVIEW

Accredited by the New Zealand Loyalty Association (ALA) and held yearly over two full days in both Sydney and Melbourne, the Customer Loyalty Education Course covers all aspects of loyalty, including strategy, design, marketing, operations and technology. The course offers a combination of lectures, group discussions, case studies, and module exercises and will provide the processes and tools needed to create, develop and manage a world-class loyalty and customer engagement program. This course is designed for new entrants to the industry as well as more experienced managers seeking to improve their skill levels.

Download Course Guide

By the end of the course, participants will be able to apply their new knowledge and skills in their career and business to build a more engaging loyalty program and confidently improve customer retention and advocacy.


Key industry partners and consultants have contributed to the course content, providing expert insights and industry exposure.


Private Sessions for 5+ Attendees are available. Please contact us at events@loyaltyapac.com

Course Format & Inclusions

Catered

All day catering included.

2-Day Intensive

Running for a total of 2-days, offering a combination of lectures, group discussions, case studies, and eight 90-minute modules.

Certification

At the completion of the course, participants will be awarded with a certificate in Customer Engagement & Loyalty accredited by the ALA. 

Limited Spots

Almost before we knew it, we had left the ground.A shining crescent far beneath the flying vessel.

TRUSTED BY LEADING BRANDS

COURSE MODULES

Day 1

Module 1
Loyalty History, Benefits and Challenges, Loyalty Principles

Module 2
Segmentation and Member Lifecycles

Module 3
Monetisation and Financial Modelling

Module 4
Behavioural Science and Loyalty Psychology

Day 2

Module 5
Program Decision Layers and Strategy Development

Module 6
Loyalty Trends and Technology

Module 7
Data, Loyalty Program Measurement and Reporting 

Module 8
Privacy and Loyalty Program Fraud Prevention

COURSE FEES

AUD$990 per student 

All pricing excludes GST and excludes Humanitix booking and payment fees, which are applied at checkout. Prices are in Australian Dollars (AUD). Your bank may apply currency conversion rates and international transaction fees if paying from outside Australia.

Private Sessions for 5+ Attendees are available, please contact us at events@loyaltyapac.com
10% discount is available for sponsors and associates of ALA.

For further details, contact Australian Loyalty Association on 03 9681 9429/ 0438 923 300 or events@loyaltyapac.com

View our Terms & Conditions.


Join Our Next Intake

Join our next intake. Select Sydney (online available) or Melbourne (online available) to secure your place in the upcoming sessions.


SYDNEY
MELBOURNE