The launch of the New Zealand Loyalty Association (NZLA) has been featured across several leading industry publications, highlighting the establishment of a dedicated body focused on advancing loyalty across New Zealand.
The coverage spans multiple titles within the TechDay network, reaching senior decision-makers across finance, digital commerce and technology.
What the coverage highlights
Across each publication, the NZLA launch is positioned around three key pillars:
- The formation of an industry Advisory Board representing leading brands
- The development of a landmark research initiative analysing close to 80 loyalty programs across more than 20 customer experience measures
- The introduction of the inaugural NZLA Loyalty Leaders Summit, taking place on 28 May 2026 at Park Hyatt Auckland
As part of the Loyalty APAC network, the NZLA connects New Zealand with Australia and Southeast Asia, supporting a more aligned and informed regional loyalty landscape.
Campaign Brief
Coverage in Campaign Brief highlights the launch of the NZLA, including the Advisory Board, research initiative and upcoming Loyalty Leaders Summit.
CFOtech New Zealand
CFOtech explores the role of loyalty in driving business performance, with a focus on the upcoming research and its relevance for financial decision-makers.
eCommerceNews New Zealand
eCommerceNews covers the impact of the NZLA on digital commerce and customer engagement, highlighting the importance of loyalty in modern retail environments.
This coverage has also been included within TechDay’s industry guides:
Together, this coverage reflects growing recognition of loyalty as a critical capability across sectors, and the role of the NZLA in supporting industry development through research, education and connection.
