The New Zealand Loyalty Association (NZLA) has been featured in Campaign Brief, highlighting the launch of a dedicated industry body focused on advancing loyalty across New Zealand.
The coverage outlines the establishment of the NZLA Advisory Board, alongside a landmark research initiative analysing close to 80 loyalty programs across more than 20 customer experience measures.
It also introduces the inaugural NZLA Loyalty Leaders Summit, taking place on 28 May 2026 at Park Hyatt Auckland.
