Peak season moves fast. Now’s the time to pressure-test the details that shape loyalty: journeys, offers, segmentation, timing and the customer experience around every send.
We asked four marketers how they’re approaching BFCM, from fixing the fundamentals to adapting campaigns across markets and tur...
Tall Bob helps businesses create better customer conversations thr...
A Harvard Business Review study shows 77% of executives call loyalty a top strategic priority, yet only 49% say their programs are actually working. The problem is simple: most loyalty programs launch, then get stuck. Winning loyalty programs are constantly evolving. In our 2026 loyalty playbook, we...
Most loyalty program measurement is flattering but fictional. Self-selection bias means your best customers were already big spenders before they joined. The measures that count are financial, provable and founded on proven, repeatable science-backed research. Ellipsis benchmarks from 150+ programs ...
The 2026 ANZ Customer Engagement Review is here. We surveyed 200 marketing leaders across the region to find out what’s actually driving strategy this year.
Three things stood out: ANZ marketers are using AI to predict customer needs, but fragmented systems are getting in the way. Brands are navigati...
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